1. To explain the impact the automobile had on business as merchants and city leaders strove to gain financially from increased automobile traffic during the 1920s and 1930s; 2. To define and explain the motivation for literalism in advertising, place-product-packaging, and boosterism, and to compare current examples with those of the 1920s and 1930s; 3. To identify local structures that reflect "novelty" architecture; 4. To list the changes that auto culture brought to their own community.
Recommended level: Middle School: Sixth Grade through Eighth Grade
1. The Automobile and the Rise of Roadside Business
2. Advertising Strategies of the Auto Age